Careers - Brand Marketing Manager

Pointe Studio is seeking a Brand Marketing Manager to help grow and manage the marketing discipline as we expand our consumer reach in 2017 and beyond. This role will help coordinate the end-to-end process for all consumer efforts and campaigns -- from strategy to production to in-market. The role reports to the Marketing and Merchandising Director and will work closely with creative, sales and product teams. The ideal candidate will have strong creative, production and organizational experience.

Primary Responsibilities

  • Manage internal and external creative, digital/social, experiential, and retail-based projects.
  • Work with team to develop robust wholesale and direct-to-consumer campaigns, launches and projects.
  • Lead or assist in project execution by developing briefing documents, planning schedules, budgets, securing approvals and routing assets.
  • Explore and evaluate new media outlets, and trends in the marketplace.
  • Ensure consistent brand messaging and creative assets across all marketing touch points.
  • Assist in the development and execution of annual marketing plans. Activities include brand and product go-to-market campaigns, brand positioning, competitive analysis, a brand ambassador program, and retail initiatives.
  • Be the voice of Pointe Studio by creating content for social, email and all digital.
  • Track and measure the performance of campaigns and initiatives.

 

Requirements

  • 2-3 years experience in a brand marketing or agency role.
  • Experience in integrated marketing production (digital, social, and experiential).
  • Demonstrated expertise in creating strategy, project management, and ROI measurement.
  • Able to collaborate with multiple business collaborators and external partners.
  • Ability to manage budgets, timelines and scopes of work.
  • Strong knowledge of social media and social media brand management.

To Apply

  • Interested applicants should email the following to careers@richer-poorer.com.
  • Brief cover letter explaining how you found us and why we should work together.
  • Resume.
  • Work Samples / Link to Portfolio.

About

Pointe Studio is an athletic brand by Richer Poorer, committed to one-step-ahead style, while creating technical, performance-proven accessories. We believe in sanity not vanity. In mental toughness over physical fitness. In strength over thinness. In living loudly and celebrating individuality. And that breaking a sweat can lead to a breakthrough. To that end, we make fun and functional products that motivate and empower your personal journey, whatever your end goal may be.

What We Offer

  • Ability to do work you are proud of.
  • Competitive salary.
  • Be a key contributor to a smart, dedicated team creating great products.
  • Team-oriented workplace in San Juan Capistrano.